The People’s Machine
February 15, 2009
Arnie Schwarzenegger
An exciting account of Arnie’s use of referendums in his rise to power and as Governor of California. We see the tremendous advantage that a well known face and name has in getting coverage in a political race.
Worth remembering how the Republicans used the Reagan name in California and the Democrats Hillary Clinton’s. In contrast Obama an unknown face had to raise a fortune to get himself to the starting line.
The same trends are present in the UK with the rise of Boris Johnston to be the new mayor of London.
